Prime Minister Shehbaz Sharif appoints Sheikha Asma Al Thani as Brand Ambassador for Pakistan’s Mountains and Tourism, honoring her historic feat as the first Qatari woman to summit Nanga Parbat. Calling her ascent a “powerful message of courage” and a “symbol of Pakistan-Qatar friendship,” the PM emphasized its role in strengthening cultural ties.
Sheikha Asma’s climb of the perilous 8,126-meter “Killer Mountain” was one of her toughest yet, marked by black ice and rockfall. Reflecting on the challenge , she spoke of growth, humility, and inner strength. With nine summits over 8,000 meters, including Everest, K2, and Makalu, she aims to promote Pakistan’s breathtaking landscapes, inspire adventure, and support sustainable tourism.